Clare McNally is an award-winning advertising Copywriter, Brand Strategist, Author and Educator based in Copenhagen. She sees endless potential in brands and people.
Clare McNally recently founded McNally Unlimited©, a creative brand consultancy that makes dynamic brand platforms across all media — she offers knowledge and inspiration to schools and companies via courses and workshops in branding and creativity. Clare is a Guest Lecturer at one of the most awarded advertising schools in the world, the Danish School of Media and Journalism (DMJX). She teaches Brand Creation, Art Direction, and Portfolio Presentation. She's been a Balticbest, Eurobest and Cannes Lions Festival of Creativity Jury member, and a speaker at a variety of global conferences, including keynote presentations at 'What’s Next' in Vilnius (2017/2018), where she spoke about the importance of brand innovation and the power of brands to create change.
Clare believes that “Brands are no longer just products and services. They’re publishers, news, entertainment and moral leadership.” In her talk at VM Forward Festival 2019, she will explore how creativity and branding can play a much bigger role in Visual Merchandising.
Speaker — Clare McNally / Brand Consultant & Creative Director
Company — McNally Unlimited, Copenhagen.
McNally Unlimited collaborated with Gry Strange Echwald to create the brand platform "Live the trio way" for the stylish Danish cargo bike brand, triobike. See the full case here. At VMFF19, Founder and Creative Director, Clare McNally will explore how creativity and branding can play a much bigger role in Visual Merchandising.
McNally Unlimited collaborated with Gry Strange Echwald, Sanne Frank and Christian Ravnskild to create the 2018 brand catalogue for Carl Hansen & Søn, one of Denmark's most respected and long-established furniture brands. Hear Clare McNally's thoughts on VM and branding at VMFF19.
Talk about an in-store experience! In her position as Creative Director at Konstellation & Republica in Copenhagen, Clare McNally installed a real baby scanner next to a normal goods scanner inside Danish supermarket, Superbrugsen, to promote their baby pack for new moms. Hear Clare McNally talk about getting attention for your brand IRL at VMFF19.