Marco Ouwerkerk is CEO and owner of Hans Boodt Mannequins in the Netherlands. He's a man who moves fast. Just three weeks after seeing a vacancy for Commercial Manager at Hans Boodt Mannequins in 2003, he was hired. Five years later, he was the owner.

With a passion for mannequins, storytelling and extensive retail experience, Marco Ouwerkerk has firmly established Hans Boodt Mannequins on the international stage. The company started out as "the new kid on the block", and has grown into one of the world’s most innovative mannequin creators. A Dutch ‘no-nonsense’ mentality definitely contributed to this. Hans Boodt Mannequins customise, design, develop and manufacture mannequins. With their conceptual thinking and solution-oriented attitude, they are able to come up with a suitable mannequin for every store, client or concept — "Creating characters is what we love, what we do best. Our values apply to both Hans Boodt Mannequins as a company as well as to Marco as a person: Innovative, Creative, Dutch, Rebellious and Young".

Speaker — Marco Ouwerkerk / CEO & owner
Company — Hans Boodt Mannequins, the Netherlands


Hans Boodt Mannequins specialise in creating characters that fit your brand and are just right for you! Come and hear CEO and owner, Marco Ouwerkerk, talk about the future of Visual Merchandising. It’s sure to be very inspiring!


The VM Forward Festival is South Africa's first Visual Merchandising Festival | ©2019
Contact Sedicka Allies for partnership enquiries for VMFF20 | For general enquiries:

VM Forward Festival is South Africa's first Visual Merchandising Festival ©2019. Contact Sedicka Allies for VMFF20 partnership enquiries – all other enquiries